What is Counter-marketing? 

Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease the demand for harmful products such as tobacco. There are many counter-marketing campaigns present in the media right now such as “anti-fat…

What is Demarketing? 

Demarketing is also known as "selective marketing".  This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a high quality product because they target a small market willing to pay a premium for that quality.  Conversely, cars for the mass market…

What is Ambient Marketing? 

  Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention.  This type of marketing is all about placement. The advertising can sometimes be found in unusual and unexpected locations. It can be found anywhere and everywhere…

What is Remarketing? 

Remarketing is the marketing process of trying to extend the life cycle of an existing product by creating demand. Remarketing is also used to resolve faltering demand. This marketing process helps reach customers that a company has lost. Many companies remarket their product or service by using the “new and…

What is Marketing? 

Marketing is defined using Kotmer’s famous definition as "Human activity directed at satisfying needs and wants through an exchange process." The needs of a consumer can also be described as feelings of deprivation, and marketers make consumers aware of these needs that they are being deprived of. Marketers can also…