What is Consumer Perception? 

Consumer Perception is a theory of marketing that tries to explain the consumer’s motivation for buying—or not buying—certain products or even a just a specific brand of goods. In today’s economy, the competition is getting thicker.  This makes it harder for a company to differentiate themselves from the competition. So,…

What is Viral Marketing? 

Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to try to increase brand awareness, it is also known as marketing buzz.  It can take the form of video clips, interactive flash games, images, text messages and even email messages. The goal of viral marketing is…

What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way.  This kind of marketing is usually seen in public places, such as park benches, shopping malls as well as bus stops.  When Guerrilla marketing is done right, it grabs the consumer’s attention right…

What is Synchro Marketing?

Synchro marketing is when there is an irregular demand for a product or service. Companies find a way to deal with the inconsistent demand in four simple ways. One way is to keep high prices during the season. The second way is to offer profitable activities during the off season, like ski mountains…

What is Ambush Marketing?

Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising, such as FIFA, the International Olympic Committee and the National Football League. Organizers have tried to control the use of…

What is Stealth Marketing?

What is Stealth Marketing? Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why many companies use this form of marketing. The main purpose of Stealth marketing is to create…

What is Counter-marketing? 

Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease the demand for harmful products such as tobacco. There are many counter-marketing campaigns present in the media right now such as “anti-fat…

What is Demarketing? 

Demarketing is also known as "selective marketing".  This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a high quality product because they target a small market willing to pay a premium for that quality.  Conversely, cars for the mass market…

What is Ambient Marketing? 

  Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention.  This type of marketing is all about placement. The advertising can sometimes be found in unusual and unexpected locations. It can be found anywhere and everywhere…