What is Counter-marketing? 

Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease the demand for harmful products such as tobacco. There are many counter-marketing campaigns present in the media right now such as “anti-fat…

What is Demarketing? 

Demarketing is also known as "selective marketing".  This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a high quality product because they target a small market willing to pay a premium for that quality.  Conversely, cars for the mass market…