Tag: negative demand

What is Counter-marketing? 

Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease…
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What is Conversional Marketing? 

Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing…
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