What is Viral Marketing? 

Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to try to increase brand awareness, it is also known as marketing buzz.  It can take the form of video clips, interactive flash games, images, text messages and even email messages. The goal of viral marketing is…

What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way.  This kind of marketing is usually seen in public places, such as park benches, shopping malls as well as bus stops.  When Guerrilla marketing is done right, it grabs the consumer’s attention right…

What is Stealth Marketing?

What is Stealth Marketing? Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why many companies use this form of marketing. The main purpose of Stealth marketing is to create…