Marketing, Sales, and Client Engagement

Alpha Dawn’s experts in marketing, sales, and engagement will recommend a suite of marketing tools that you can utilize to increase sales and client engagement satisfaction.

Guerrilla Marketing

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.

Alpha Dawn’s consultants are experts at Ambient, Ambush, Stealth, Viral and Street Marketing.

Social Media


A Social Media Community Manager builds, grows, and manages online communities, performing Community management, often around a brand or cause.

Alpha Dawn’s expert social media community managers will handle your day-to-day social media postings and customer interactions allowing you to focus on your business.

Search engine optimization, cataloging, and real-time customer service via social media is a proven way to increase sales, increase customer loyalty, and reduce costs.

Mystery Shopping


Mystery shopping or a mystery consumer or secret shopper, is a tool used externally by market research companies, watchdog organizations, or internally by companies

themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer’s specific identity and purpose is generally not known by the establishment being evaluated.

Alpha Dawn’s seasoned consultants will shop your business while taking into account all of your individual concerns.  Our shoppers focus on your physical plant (exterior and interior), your sales and customer service staff, and the overall ambiance of the customer experience you provide.  They will also shop your business by phone, website, and social media.  Wherever your business touches customers our mystery shoppers will perform a thorough interaction.

We provide business owners and managers a method of monitoring levels of service given customers by their employees.  It assesses exactly what customers like best and where problems exist, so managers can make immediate adjustments in their businesses.